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There's a lot of noise about selling to private equity in the trades right now. Some of you may even be considering this as your exit strategy.

But how much do you REALLY understand what’s involved in arguably one of the biggest decisions of your life?

Our guest today Tyler Goodhue has been involved in the acquisition of over 200 businesses, primarily in the trades, and he's here to discuss the part nobody talks about publicly.

What actually creates value, what quietly destroys it, and how to avoid settling for a bad deal.

Today, he’s walking us through what actually happens when you decide to sell to private equity. The whole process: the good, the bad and the ugly.

00:00-Intro

02:27-Why Private Equity Loves Trades

08:04-P.E. Acquisition Strategy

11:58-Factors Driving Company Valuation

24:57-Evaluating Owner Reliance Risks

38:20-Common Seller Misconceptions

46:07-Key Contract Deal Terms

53:48-Planning an Optimal Sale