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Your biggest expense is labor. If you aren’t tracking it accurately, your job costing is a lie. In this episode, Derrik Shakespear (CRO of AlignOps) reveals why most contractors bleed profit through inaccurate time tracking—and how to fix it without micromanaging your crew.

If you’re still using paper timesheets or trusting the "honor system," you’re likely losing thousands in unbilled hours and slip-ups every single year.

🔥 What You’ll Learn in This Episode

By the end of this episode, you’ll know how to:

• Stop "managing blind" and get accurate data on your biggest expense (Labor)
• Compare Estimates vs. Actuals to see which jobs actually made money
• Implement digital time tracking without your crew feeling "Big Brothered"
• Spot the "Silent Killers" in your workflow that paper timesheets hide
• Use construction time tracking data to bid more accurately next time
• Turn time data into a competitive advantage for safety and liability
• Move from "guessing" productivity to measuring it like a manufacturer

00:00-Intro

02:24-The importance of time tracking in construction

08:59-Productivity comparisons: Manufacturing vs. construction

14:26-Essential components of a healthy time tracking system

20:14-Frequency and best practices for reviewing project data

26:02-Strategies and pitfalls for owner adoption of technology

31:47-Incentivizing field crews and gamification

34:43-The future of AI in the construction industry